The insights shows detailed data on the visitor including:

  • if a product has been added to the cart
  • if a purchase has been made
  • the referring page that brought them to the store
  • the landing page (the first page they viewed)
  • the exit page (the last page they viewed)
  • the total number of page views
  • the date and time of the of the first page view
  • the total amount of time they spent on the store
  • the average amount of time they spent on each page
  • their language and location
  • their screen size
  • ther browser and operating system